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For my wedding last year I needed to buy a plain, classic white shirt and just happened to pass Turnbull & Asser in Mayfair, a sort of Slaters for people who own principalities. Their cheapest white shirt was £120. I swallowed hard. Was it, I wondered, in some way a magic shirt? Apparently not.

I bought it anyway. I fully expected that as I made way to the till the staff would cheer and applaud manfully, perhaps while dabbing small tears of gratitude from the corners of their eyes. Read More